Add interactive product marketing to your packaging

Tell the complete story behind your products and truly inspire your customers. Share your brand values, vision, and mission with a QR code that triggers an interactive content experience. Beat the limitations of traditional packaging and turn unengaged customers into loyal fans.

Used by companies like

Why Intractive

Most packaging gets thrown out before your copywriting gets to make an impact. This also means most customers aren't actually connecting with your brand. Use our interactive content experiences to tell your entire story and create lasting, meaningful relationships.


Tell your customers the unique story behind your brand and products

Remember reading the back of peanut butter jars as a child? Add a QR code to your packaging for a modern equivalent of that experience.

Genuine connections

Share what your brand stands for in a heartfelt, unique way and upgrade traditional packaging.

Immersive experience

Take customers on a playful interactive journey filled with storytelling and gamification.


Engage customers by guiding them through an interactive experience

Draw customers in and share your product or brand story in a fun and memorable way. Engage every single one of your customers.

Encourage involvement

Use our proven technology to your advantage and also get newer generations involved.

Activate customers

Turn passive consumers into active, engaged members of your brand community.


Increase loyalty and retention by turning customers into fans

We all know it costs way more to acquire new customers, than it does to retain them. Our interactive content experiences turn customers into fans.

Boost loyalty

Involve customers in your brand story to turn them into loyal ambassadors and fans.

Increase CLV

Customer lifetime value will increase because they will make more repeat purchases.

See for yourself

QR code on product packaging

The Lekker Company produces sustainable personal care products. Lekker's brand story is the reason why people fall in love with the brand. Sadly, you can't print the whole story on their packaging. A QR code leading to an interactive experience solves that.

Typical Dutch cheese

Beemster is one of the biggest cheese brands in the Netherlands. That's due to all the love and attention during the cheesemaking process. For the product as well as animals and the environment. Are you ready to explore the journey from grass to cheese?

Attracting new businesses

An experience to show businesses why Amsterdam Science Park is the perfect location to set up office. It shows the enormous potential of choosing this innovative hotspot as a base. Curious? Press play or scan the code.

And then there’s all these other features…

Detailed Analytics

Your analytics dashboard lets you track users, completely GDPR-proof. Use this data to improve your experiences. For higher impact and lower costs.

Advanced Gamification

Let users get rewards, score points and level up. Introduce ranking systems and create a mindset of constant achievement for full engagement and activation.

Personalize content

Create non-linear narratives and take your storytelling to the next level. Branch out your stories and segment your audiences. Filter out the people that really count.

Don’t take our word for it

Here’s what our happy customers have to say.

"We started with one interactive content experience to test if it would suit our vitality programs. The result was amazing! Currently, we have a complete platform of interactive experiences that we deploy in all our programs."

Frans van Leeuwen

Co-founder, Energy Platform

"Through Intractive's vision, our tour ended up being nothing like we thought it would. Thank goodness! The end result is different from our initial idea, but it matches our goals perfectly. Saying we're happy to work with Intractive would be an understatement."

Annemieke Wright

Marketing & Communication Advisor, NHL Stenden

"We had very pleasant collaboaration with Intractive to create virtual experiences that lets studentes get acquainted with the RUG. We had a hard deadline, but we made it – with top results! International students really love it."

Samantha Jansen

Student Information & Events, University of Groningen (RUG)

"It immediately became clear the team at Intractive knew what they were doing. Even the process was an interactive experience. The final product exceeds all expectations. Here's to another collaboration!"

Alex Jansen

Project Leader, Vitality Lab Utrecht

 "Our entire story won't fit on our product's packaging, but it's the reason why customers become fans of our brand. We created a QR-experience that offers the perfect solution. It was also really fun to build it, together with Intractive."

Dewi van de Water

Founder, The Lekker Company

 "I worked with Intractive for several projects. What I really appreciate as a customer is the proactive and flexible attitude of their team. They like to think along for creative solutions that also suit our situation well. With this support, they show they're ready to go the extra mile for their customers."

Tessa Langedijk

Marketing & Communication Consultant, Hogeschool Utrecht

"We developed the Happy Wealthy platform using Intractive's technology. We're proud of the result which will fully roll out to our customers in 2023. Next, we're expanding the platform and continuing this successful collaboration."

Jacqueline Rosbergen

Senior Customer Coördinator, AON

"At breakneck speeds, we managed to create three interactive campus tours with Intractive. They have the experience and expertise in this field, which gives us a lot of confidence. They helped us out with their creativity and really think in possibilities." 

Lisa Maier

Creative Strategist, University of Amsterdam

"We worked hard on an interactive experience for the Amsterdam Science Park. We are extremely enthusiastic about the collaboration and the result. Intractive is super professional and skilled at what they do. Their modular technology is very impressive. We love how we can update the experience whenever we want.“

Sanne van Hees

Communication Manager, Amsterdam Science Park

Ready to change the way you tell your stories?

Start creating interactive content experiences and immerse your audience in your world, today.

It only takes 5 minutes!

"If you want to stand out you can't afford to create boring content. "