A unicorn personality test for Spin Master’s Netflix hit

Spin Master, the global entertainment company behind Unicorn Academy on Netflix, wanted a magical way to engage young fans. Their idea? A personality test to match girls with their perfect unicorn, and show them which Unicorn Academy figure to add to their Christmas wish list. Although outside our usual scope, we couldn’t say no to unicorns! Together we created a playful, interactive story with 5 questions to create a unicorn match. Behind the scenes, this project marked the birth of logic-based storytelling in our platform. That same logic now powers interactive tests for corporates and universities, from study matches to vacancy fit. Sometimes, big innovations start with those projects for fun.