Discover real-world impact with our interactive cases
Attracting students to a technical track at the dutch railways (NS)
Like many countries, the Dutch Railways (NS) faces challenges in finding skilled technical staff for their maintenance crews. To address this, they launched a paid two-year education track to attract new talent. To promote the program, they created an interactive story filled with surprising facts about trains and behind-the-scenes maintenance work. The story gives a clear and engaging preview of what students can expect. It made the career path feel accessible, exciting, and valuable. The campaign was a great success in boosting interest and applications. Encouraged by the results, NS is now exploring new ways to use interactive storytelling.
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Working on stories for the See, Think and Do fase of recruitment with Schiphol
After launching a successful employer branding story for the See phase of recruitment, Schiphol took the next step. They began creating interactive stories for the Think phase, about differing roles within various departments, helping potential candidates explore where they might fit. They developed a story for the Infrastructure division, which includes three distinct sub-departments. The story guides users in discovering which area aligns best with their interests and skills. It’s an engaging way to go from general interest to focused consideration.
Read moreInteractive vacancies for medical roles at the municipality of The Hague
Did you know the Municipality of The Hague employs doctors and other medical professionals? Neither did we, until they brought it to life through an interactive story. To highlight career possibilities in public healthcare, they created a story featuring four medical roles, each introduced through personal interviews. It gave a behind-the-scenes look at what it's like to work in medical services for the municipality. The format made these lesser-known roles visible and relatable. The positive response confirmed the value of this storytelling approach.
Read moreCool interactive cities for history lessons at Saxion
Saxion, one of the largest universities of applied sciences in the Netherlands, brings history to life for its students. As part of their history major, students explore cities across the Netherlands and Germany. To modernise these excursions, Saxion created interactive city maps that let students discover historical locations in a playful, engaging way. The first map was an instant success. Students especially loved the competition element, which added excitement to the learning experience. Encouraged by the results, Saxion quickly started working on additional interactive city maps. A perfect example of how storytelling and gamification can boost education.
Read moreA unicorn personality test for Spin Master’s Netflix hit
Spin Master, the global entertainment company behind Unicorn Academy on Netflix, wanted a magical way to engage young fans. Their idea? A personality test to match girls with their perfect unicorn, and show them which Unicorn Academy figure to add to their Christmas wish list. Although outside our usual scope, we couldn’t say no to unicorns! Together we created a playful, interactive story with 5 questions to create a unicorn match. Behind the scenes, this project marked the birth of logic-based storytelling in our platform. That same logic now powers interactive tests for corporates and universities, from study matches to vacancy fit. Sometimes, big innovations start with those projects for fun.
Read moreTurning EVP Into Action: DLL’s Recruiter Challenge
DLL, active in over 25 countries, is well known in finance but less known for its strong employee focus. They don’t call their people employees, but “members”, a reflection of their collaborative culture. With a clear focus on well-being, diversity, and purposeful career paths, DLL developed a compelling Employee Value Proposition (EVP). To launch it, they created an interactive story that brought their values to life. Instead of just publishing it online, they made it part of a recruiter competition. Recruiters used the story in LinkedIn DMs, at events, and through personal outreach. The campaign was a success, authentic, engaging, and memorable. Inspired by the results, DLL is now applying interactive stories to other HR processes.
Read moreHelping students find their fit by communicating in a way that fits them.
Breda University of Applied Sciences (BUas) is a small university in the south of the Netherlands. To attract prospective students, they created 12 interactive study program stories, each designed to give a clear, engaging look into what a program is really about. These stories help students decide if there’s a good fit and whether they want to take the next step toward enrolment.
Read moreRecruiting bachelor students for the Police academy
The Dutch Police Academy offers four bachelor tracks for people who already have a degree but are ready for a new direction in life. To showcase these tracks and answer FAQs from potential candidates, an interactive story was created. Featuring four alumni, each representing one of the programs. While the detective track has traditionally drawn the most interest, this story helped make the other tracks just as appealing by bringing them to life through real experiences.
Read moreWelcome to the world of Schiphol
Schiphol is the largest airport in the Netherlands and the third busiest in Europe. It’s a world of its own, with over 65,000 people working there. To showcase this unique environment and the people behind it, Schiphol created an interactive story used in a career travel agency at the airport, where jobs are the destinations and the story serves as an interactive brochure. The whole setup was a succes and now Schiphol started working on stories for the think phase of specific departments. The entire setup was a success, and now Schiphol has started developing stories for the think phase of specific departments.
Read moreA virtual tour of Amsterdam Science Park to inspire prospective businesses
We partnered with Amsterdam Science Park (ASP), the European hub for digital innovation and sustainability, to develop a cutting-edge virtual tour aimed at inspiring and recruiting businesses to establish their presence in the park. This initiative showcases ASP’s research facilities and collaborative environment, making a compelling case for potential businesses and entrepreneurs.
Read moreInteractive storytelling as part of a 360 campaign for Beemster cheese
There’s no such thing as too much cheese. Which is why we were very happy when Beemster approached us for to help them co-create a second playful story. The result of a previous project with Beemster was nominated for a marketing award and this year Beemster are determined to bring it home. This time, their wish was to incorporate an interactive story as part of a comprehensive 360 campaign around discovering your ‘cheese moment’.
Read moreIntroducing the ASML campus through interactive storytelling
As a company, ASML required little to no introduction. But what ASML has to offer its employees, Life at ASML, in their own words, is not as well known and very important for their employer branding. Seeking to attract a diverse international workforce, the microchip leader turned to Intractive to share their unique company with the world in a new and innovative way. The result? An interactive story that reached over 200,000 sessions in just six months, proving to be a major hit.
Read moreLeveraging the possibilities of package communication on Optimel products with an interactive app
Optimel turned to Intractive to leverage the QR code on its packaging and create a meaningful interaction with its consumers.
Read moreBoosting the Croonwolter&dros employer brand through interactive storytelling
For construction company Croonwolter&dros, we took on an exciting project to boost their employer branding. The result? A fun and engaging way to get to know the company and its people better.
Read moreIntroducing potential vmbo and MBO students to LIFE College with a virtual interactive tour.
Introducing both vmbo (pre-vocational) and MBO (vocational) college seekers to LIFE College with a virtual interactive tour.
Read moreCompleting ROC’s Vitality Lab with an interactive, digital e-learning component
The Vitality Lab teaches using the Positive Health model that looks at the concept from a much wider angle than just physical health.
Read moreHow EnergyPlatform leverages everything Intractive has to offer
There are a lot of ways to use Intractive. EnergyPlatform is without a doubt one of our favorites. EnergyPlatform offers complete programs around vitality to people and businesses.
Read moreAn interactive microlearning platform to teach AON’s customers about financial health
Together with Intractive, AON developed the Happy Wealthy Platform: an educational platform intended to teach clients in a playful and accessible way to become financially fit.
Read moreEasing the wait at Schiphol with The Waiting Games - and a doggo
A barter deal with Schiphol presented us with the chance to advertise on every screen around the gates. The result: The Waiting Games - a series of interactive games showcasing the full potential of Intractive.
Read moreCapturing the essence of the SPEYK feeling in an interactive story
SPEYK knew exactly what they wanted: an interactive story that conveyed 'The SPEYK Feeling' - as they call it there. Including all the USPs and in a way that suits SPEYK.
Read moreDriving 30% workforce growth: the power of first impressions with interactive storytelling
FTE is a small consultancy firm based in the heart of the Netherlands, and its strong culture and welcoming clubhouse are key selling points for attracting top talent. To help recruiters highlight this USP, they created an interactive story ending with a clear CTA to schedule a short phone call. The result? A highly successful funnel that led to 19 new hires, representing 30% of their workforce.
Read moreRecruiting civilian employees for Ministry of Defence with interactive storytelling
The Ministry of Defence is best known for its armed forces, but thousands of civilians work behind the scenes in IT, maintenance, and planning. This part of the organisation is called COMMIT. To showcase the wide range of career opportunities and attract new talent, COMMIT launched an interactive story. After seeing its success, they expanded their efforts, creating interactive vacancy stories, candidate journey experiences, and even integrating interactive stories into their onboarding process.
Read moreHow the University of Amsterdam hosted 3 interactive campus tours
The University of Amsterdam (UvA) welcomes a large number of new students every year. To recruit these students, there are, of course, open days. But the UvA was looking for ways to explore its campuses every day of the year. We joined forces and provided three interactive campus tours.
Read moreA virtual open world of the TU/e campus to attract international students
Every year, Eindhoven University of Technology (TU/e) welcomes a large number of students. And before they decide to study here, many want to explore the campus. That’s why TU/e created an on-demand, interactive campus tour accessible from anywhere, at any time. With gamification elements and the option to start with or without GPS, students can experience campus life both virtually and on location. It’s the perfect way to explore TU/e year-round, whether you’re at home or already in Eindhoven.
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