Helping students find their fit by communicating in a way that fits them.
Breda University of Applied Sciences (BUas) is a small university in the south of the Netherlands. To attract prospective students, they created 12 interactive study program stories, each designed to give a clear, engaging look into what a program is really about. These stories help students decide if there’s a good fit and whether they want to take the next step toward enrolment.
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Implementation
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Results