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Recruiting civilian employees for Ministry of Defence with interactive storytelling

The Ministry of Defence is best known for its armed forces, but thousands of civilians work behind the scenes in IT, maintenance, and planning. This part of the organisation is called COMMIT. To showcase the wide range of career opportunities and attract new talent, COMMIT launched an interactive story. After seeing its success, they expanded their efforts, creating interactive vacancy stories, candidate journey experiences, and even integrating interactive stories into their onboarding process.

99%
Engagement rate

Story framework