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Recruiting bachelor students for the Police academy

The Dutch Police Academy offers four bachelor tracks for people who already have a degree but are ready for a new direction in life. To showcase these tracks and answer FAQs from potential candidates, an interactive story was created. Featuring four alumni, each representing one of the programs. While the detective track has traditionally drawn the most interest, this story helped make the other tracks just as appealing by bringing them to life through real experiences.

99%
Engagement rate

Story framework