Working on stories for the See, Think and Do fase of recruitment with Schiphol

After launching a successful employer branding story for the See phase of recruitment, Schiphol took the next step. They began creating interactive stories for the Think phase, about differing roles within various departments, helping potential candidates explore where they might fit. They developed a story for the Infrastructure division, which includes three distinct sub-departments. The story guides users in discovering which area aligns best with their interests and skills. It’s an engaging way to go from general interest to focused consideration.