Turning EVP Into Action: DLL’s Recruiter Challenge

DLL, active in over 25 countries, is well known in finance but less known for its strong employee focus. They don’t call their people employees, but “members”, a reflection of their collaborative culture. With a clear focus on well-being, diversity, and purposeful career paths, DLL developed a compelling Employee Value Proposition (EVP). To launch it, they created an interactive story that brought their values to life. Instead of just publishing it online, they made it part of a recruiter competition. Recruiters used the story in LinkedIn DMs, at events, and through personal outreach. The campaign was a success, authentic, engaging, and memorable. Inspired by the results, DLL is now applying interactive stories to other HR processes.