Attracting students to a technical track at the dutch railways (NS)

Like many countries, the Dutch Railways (NS) faces challenges in finding skilled technical staff for their maintenance crews. To address this, they launched a paid two-year education track to attract new talent. To promote the program, they created an interactive story filled with surprising facts about trains and behind-the-scenes maintenance work. The story gives a clear and engaging preview of what students can expect. It made the career path feel accessible, exciting, and valuable. The campaign was a great success in boosting interest and applications. Encouraged by the results, NS is now exploring new ways to use interactive storytelling.