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Intractive blog
Find valuable insights and actionable advice on how to take your branding to the next level, through the latest advancements in augmented reality and gamification.
Featured blog posts
Attention is scarce, but you can still earn It
In a world teeming with distractions, attention has become as valuable as gold. Brands fiercely compete for it, yet ironically, their tactics often shorten our attention spans. We're reprogramming our brains for bite-sized content. This article explores how to harness attention wisely, employing techniques that social media platforms have mastered over the years, but applying them towards meaningful, positive objectives.
Latest blog posts
Attention is scarce, but you can still earn It
In a world teeming with distractions, attention has become as valuable as gold. Brands fiercely compete for it, yet ironically, their tactics often shorten our attention spans. We're reprogramming our brains for bite-sized content. This article explores how to harness attention wisely, employing techniques that social media platforms have mastered over the years, but applying them towards meaningful, positive objectives.
Best 11 digital storytelling examples (2024)
Get inspired by the best-in-class digital storytelling examples of the moment. Learn how to successfully implement storytelling just like Spotify, AirBnB, and more.
How to hold attention with interactive content, storytelling and video
In a world overwhelmed with content, grabbing and holding your audience's attention is more challenging than ever. Traditional communication formats often fail to capture viewers' interest, making interactive storytelling and interactive video powerful tools. In this article, we offer practical tips for creating engaging interactive content.
4 Step guide to storytelling in the candidate journey
What part does storytelling play in your candidate journey? If the answer is ‘none’, we’ll happily change that. This article will tell you why you should incorporate storytelling in your candidate journey today and why interactive storytelling is even more effective.
10 Practical tips for creating an authentic employer brand story
Employer branding is more than just presenting your company's perks and benefits. It is about creating an engaging story that appeals to the ideal talent for your organization. How? By following these 10 practical tips.
The do’s and don'ts of branded QR codes
To make sure you don’t make the same mistakes other brands have made before you, we’ve decided to give you a quick overview of the do’s and don’ts of branded QR codes.
The 14 best software tools for interactive storytelling (2024)
We’ve come up with a list of the 14 most innovative software tools that help you create immersive and interactive stories.
Implementing your interactive story: how to make the most of it
Are you the proud owner of your very first Int(e)ractive story? Or, are you contemplating creating one but wondering how it will fit into your strategy? Then you’re in the right place. In this blog you’ll find inspiration on all the ways you can implement your interactive story and achieve maximum success.
How to use QR code experiences effectively for your business
QR code experiences can be extremely powerful tools to engage with your audience. This article guides you on how to use QR codes effectively for your business.
The Hero's Journey
We are going to use the superpower of telling stories by means of The Hero’s Journey to help make a cohesive interactive experience that resonates with your target audience.
6 Things Gen Z looks for in an employer brand
Whether you belong to the target group yourself or prefer to distance yourself from it with a "That's so Gen Z": there is no denying the differences between the two. Generation Z grew up in a completely different zeitgeist than, say, Millennials - and with different technology. As a result: a visible difference in attitudes, beliefs, goals and opinions. Likewise when it comes to brands. Therefore, an answer to the pressing question: what does Gen Z look for in an employer brand?
What is employer branding?
Employer branding, also known as employee branding, is in short, your reputation as a company in a labour market. The tight labour market means that the importance of a strong employer brand is greater than ever. This is because it has a direct effect on recruiting talent and therefore an effect on your company's reputation in general.
What is augmented reality?
Augmented reality, AR for short, is a term you hear more and more often. It is a new technology that is rapidly being used to improve processes. With AR, the user is in the real world to which digital elements have been added.
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