Intractive blog

Find valuable insights and actionable advice on how to take your branding to the next level, through the latest advancements in augmented reality and gamification.

Featured blog posts

Latest blog posts

How to build a student journey strategy to become GenZ's university of choice

Reinventing the student journey is critical if you want to be the university of choice for Generation Z. Find out how to define a winning student journey strategy.

Luuk Koedam

September 29, 2023

How to use QR code experiences effectively for your business

QR code experiences can be extremely powerful tools to engage with your audience. This article guides you on how to use QR codes effectively for your business.

Luuk Koedam

September 25, 2023

Top 6 unique employer branding examples

While the benefits of employer branding are quite obvious to most, a lot of companies still struggle with execution. Either because they are missing the point or because they are simply uninspired. So, here are five employer branding best practices and a list of our favourite employer brands – and why we love them.

Roos Eversdijk

September 20, 2023

Implementing your interactive story: get inspired

Are you the proud owner of your very first Int(e)ractive story? Or, are you contemplating creating one but wondering how it will fit into your strategy? Then you’re in the right place. In this blog you’ll find inspiration on all the ways you can implement your interactive story and achieve maximum success.

Roos Eversdijk

September 12, 2023

6 Things Gen Z looks for in an employer brand

Whether you belong to the target group yourself or prefer to distance yourself from it with a "That's so Gen Z": there is no denying the differences between the two. Generation Z grew up in a completely different zeitgeist than, say, Millennials - and with different technology. As a result: a visible difference in attitudes, beliefs, goals and opinions. Likewise when it comes to brands. Therefore, an answer to the pressing question: what does Gen Z look for in an employer brand?

Roos Eversdijk

September 9, 2023

What is storytelling?

Stories have been around for as long as there have been people, but they are more popular today than ever. In business, stories are used to bind potential customers or employees to your organisation, product or service.

Jules Winckers

September 7, 2023

Building an employer branding strategy in 3 simple steps

A good employer branding strategy can help you attract better talent, cut down on hiring costs, and reduce employee turnover. Working on your employer brand gives you more control over your company's reputation. This can give you an edge in recruiting and help you find employees who are a good cultural fit. A good employer brand can be the difference between being overlooked and being considered as a potential employer.

Roos Eversdijk

September 7, 2023

The Hero's Journey

We are going to use the superpower of telling stories by means of The Hero’s Journey to help make a cohesive interactive experience that resonates with your target audience.

Kim Benjamins

August 4, 2023

Quarterly Update: new identity, features, customers and experiences

Find out what the Intractive team has been up to during the first quarter of 2023, as Luuk shares the latest updates.

Luuk Koedam

May 31, 2023

What is augmented reality?

Augmented reality, AR for short, is a term you hear more and more often. It is a new technology that is rapidly being used to improve processes. With AR, the user is in the real world to which digital elements have been added.

Jules Winckers

May 30, 2023

What is employer branding?

Employer branding, also known as employee branding, is in short, your reputation as a company in a labour market. The tight labour market means that the importance of a strong employer brand is greater than ever. This is because it has a direct effect on recruiting talent and therefore an effect on your company's reputation in general.

Jules Winckers

May 25, 2023

What is gamification?

Gamification can be a great addition for certain non-game processes to encourage users to take certain actions. You see it coming more and more into everyday life. By giving rewards after certain tasks, you can make the tasks themselves more fun and enjoyable. Also, if used correctly, you can respond to users' intrinsic needs and thus encourage them to change their behaviour. At Intractive, we believe gamification is a very powerful concept.

Jules Winckers

May 25, 2023

What is the candidate journey and why is it important?

The candidate's experience is one of the most critical factors during the recruitment process. You obviously need to make a decision whether the candidate is suitable. And candidates need to understand their roles and responsibilities to make an informed decision. After all, it does involve joining his or her new job. In this article, we explore how to build a positive Candidate Journey. So that your recruitment process becomes easier. Both for you and for the potential new employee.

Luuk Koedam

April 20, 2023

What is a QR code and how does it work?

Jules Winckers

April 18, 2023

Customer journey trends

By using the latest trends in the customer journey, such as personalisation, an omnichannel strategy, self-service and empathy, companies can provide better customer service and provide more satisfied customers. By applying these trends in day-to-day operations, companies can increase the satisfaction of loyal customers and strengthen their loyalty

Luuk Koedam

April 18, 2023

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