Intractive blog
Find valuable insights and actionable advice on how to take your branding to the next level, through the latest advancements in augmented reality and gamification.
Featured blog posts
Quarterly Update: new identity, features, customers and experiences
Find out what the Intractive team has been up to during the first quarter of 2023, as Luuk shares the latest updates.
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Latest blog posts
Quarterly Update: new identity, features, customers and experiences
Find out what the Intractive team has been up to during the first quarter of 2023, as Luuk shares the latest updates.
What is augmented reality?
Augmented reality, AR for short, is a term you hear more and more often. It is a new technology that is rapidly being used to improve processes. With AR, the user is in the real world to which digital elements have been added.
What is gamification?
Gamification can be a great addition for certain non-game processes to encourage users to take certain actions. You see it coming more and more into everyday life. By giving rewards after certain tasks, you can make the tasks themselves more fun and enjoyable. Also, if used correctly, you can respond to users' intrinsic needs and thus encourage them to change their behaviour. At Intractive, we believe gamification is a very powerful concept.
What is employer branding?
Employer branding, also known as employee branding, is in short, your reputation as a company in a labour market. The tight labour market means that the importance of a strong employer brand is greater than ever. This is because it has a direct effect on recruiting talent and therefore an effect on your company's reputation in general.
What is the candidate journey and why is it important?
The candidate's experience is one of the most critical factors during the recruitment process. You obviously need to make a decision whether the candidate is suitable. And candidates need to understand their roles and responsibilities to make an informed decision. After all, it does involve joining his or her new job. In this article, we explore how to build a positive Candidate Journey. So that your recruitment process becomes easier. Both for you and for the potential new employee.
Customer journey trends
By using the latest trends in the customer journey, such as personalisation, an omnichannel strategy, self-service and empathy, companies can provide better customer service and provide more satisfied customers. By applying these trends in day-to-day operations, companies can increase the satisfaction of loyal customers and strengthen their loyalty
What is storytelling?
Stories have been around for as long as there have been people, but they are more popular today than ever. In business, stories are used to bind potential customers or employees to your organisation, product or service.
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