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Intractive blog

Find valuable insights and actionable advice on how to take your branding to the next level, through the latest advancements in augmented reality and gamification.

Featured blog posts

Latest blog posts

5 Higher education marketing strategies for Gen Z and Alpha

Those in higher education looking to attract more students must start targeting Gen Z and Alpha. Discover 5 strategies to boost applications now and in the future.

Luuk Koedam

December 13, 2023

10 Practical tips for creating an authentic employer brand story

Employer branding is more than just presenting your company's perks and benefits. It is about creating an engaging story that appeals to the ideal talent for your organization. How? By following these 10 practical tips.

Roos Eversdijk

December 6, 2023

Best 11 digital storytelling examples (2024)

Get inspired by the best-in-class digital storytelling examples of the moment. Learn how to successfully implement storytelling just like Spotify, AirBnB, and more.

Luuk Koedam

November 10, 2023

The do’s and don'ts of branded QR codes

To make sure you don’t make the same mistakes other brands have made before you, we’ve decided to give you a quick overview of the do’s and don’ts of branded QR codes.

Luuk Koedam

November 3, 2023

What is gamification and how do you properly apply it?

Gamification can be a great addition for certain non-game processes to encourage users to take certain actions. You see it coming more and more into everyday life. By giving rewards after certain tasks, you can make the tasks themselves more fun and enjoyable. Also, if used correctly, you can respond to users' intrinsic needs and thus encourage them to change their behaviour. At Intractive, we believe gamification is a very powerful concept.

Roos Eversdijk

October 26, 2023

The 14 best software tools for interactive storytelling (2024)

We’ve come up with a list of the 14 most innovative software tools that help you create immersive and interactive stories.

Luuk Koedam

October 20, 2023

How to build a student journey strategy to become Gen Z's university of choice

Reinventing the student journey is critical if you want to be the university of choice for Generation Z. Find out how to define a winning student journey strategy.

Luuk Koedam

September 29, 2023

Top 6 unique employer branding examples

While the benefits of employer branding are quite obvious to most, a lot of companies still struggle with execution. Either because they are missing the point or because they are simply uninspired. So, here are five employer branding best practices and a list of our favourite employer brands – and why we love them.

Roos Eversdijk

September 20, 2023

Implementing your interactive story: get inspired

Are you the proud owner of your very first Int(e)ractive story? Or, are you contemplating creating one but wondering how it will fit into your strategy? Then you’re in the right place. In this blog you’ll find inspiration on all the ways you can implement your interactive story and achieve maximum success.

Roos Eversdijk

September 12, 2023

What is storytelling?

Stories have been around for as long as there have been people, but they are more popular today than ever. In business, stories are used to bind potential customers or employees to your organisation, product or service.

Jules Winckers

September 7, 2023

How to use QR code experiences effectively for your business

QR code experiences can be extremely powerful tools to engage with your audience. This article guides you on how to use QR codes effectively for your business.

Luuk Koedam

August 10, 2023

The Hero's Journey

We are going to use the superpower of telling stories by means of The Hero’s Journey to help make a cohesive interactive experience that resonates with your target audience.

Kim Benjamins

August 4, 2023

6 Things Gen Z looks for in an employer brand

Whether you belong to the target group yourself or prefer to distance yourself from it with a "That's so Gen Z": there is no denying the differences between the two. Generation Z grew up in a completely different zeitgeist than, say, Millennials - and with different technology. As a result: a visible difference in attitudes, beliefs, goals and opinions. Likewise when it comes to brands. Therefore, an answer to the pressing question: what does Gen Z look for in an employer brand?

Roos Eversdijk

August 2, 2023

Building an employer branding strategy in 3 simple steps

A good employer branding strategy can help you attract better talent, cut down on hiring costs, and reduce employee turnover. Working on your employer brand gives you more control over your company's reputation. This can give you an edge in recruiting and help you find employees who are a good cultural fit. A good employer brand can be the difference between being overlooked and being considered as a potential employer.

Roos Eversdijk

July 7, 2023

What is employer branding?

Employer branding, also known as employee branding, is in short, your reputation as a company in a labour market. The tight labour market means that the importance of a strong employer brand is greater than ever. This is because it has a direct effect on recruiting talent and therefore an effect on your company's reputation in general.

Jules Winckers

June 23, 2023

Quarterly Update: new identity, features, customers and experiences

Find out what the Intractive team has been up to during the first quarter of 2023, as Luuk shares the latest updates.

Luuk Koedam

May 31, 2023

What is augmented reality?

Augmented reality, AR for short, is a term you hear more and more often. It is a new technology that is rapidly being used to improve processes. With AR, the user is in the real world to which digital elements have been added.

Jules Winckers

May 30, 2023

What is the candidate journey and why is it important?

The candidate's experience is one of the most critical factors during the recruitment process. You obviously need to make a decision whether the candidate is suitable. And candidates need to understand their roles and responsibilities to make an informed decision. After all, it does involve joining his or her new job. In this article, we explore how to build a positive Candidate Journey. So that your recruitment process becomes easier. Both for you and for the potential new employee.

Luuk Koedam

April 20, 2023

What is a QR code and how does it work?

Jules Winckers

April 18, 2023

Customer journey trends

By using the latest trends in the customer journey, such as personalisation, an omnichannel strategy, self-service and empathy, companies can provide better customer service and provide more satisfied customers. By applying these trends in day-to-day operations, companies can increase the satisfaction of loyal customers and strengthen their loyalty

Luuk Koedam

April 18, 2023

The power of Intractive analytics

An important benefit of interactive (digital) storytelling? It opens up the possibility of gathering valuable data on those interactions. The analytics dashboard tells you exactly what you want to know about the performance of your story.‍ In this article we’ll discuss the most important and most powerful insights. 

Roos Eversdijk

4 Step guide to storytelling in the candidate journey

What part does storytelling play in your candidate journey? If the answer is ‘none’, we’ll happily change that. This article will tell you why you should incorporate storytelling in your candidate journey today and why interactive storytelling is even more effective.

Roos Eversdijk

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