Driving 30% workforce growth: the power of first impressions with interactive storytelling
FTE is a small consultancy firm based in the heart of the Netherlands, and its strong culture and welcoming clubhouse are key selling points for attracting top talent. To help recruiters highlight this USP, they created an interactive story ending with a clear CTA to schedule a short phone call. The result? A highly successful funnel that led to 19 new hires, representing 30% of their workforce.
99%
Engagement rate
23,5%
Completion rate
4 min.
Average session time
Making is easy to showcase the culture of a consultancy firm to attract top talent
Problem
One of the reasons people love working for FTE is their unique culture. As a consultancy firm with employees embedded in other organisations, FTE still fosters a strong and supportive team bond. However, the challenge was to effectively showcase their culture's unique selling points during the recruitment process.
Implementation
The story was integrated into FTE’s website (homepage and recruitment page), presentations, and most successfully, in LinkedIn direct messages sent by their recruiters to make a strong first impression.
Solution
They created an interactive story set in their clubhouse, located in the heart of the country, highlighting the importance of teamwork, collective growth, and collaborative learning. This engaging narrative not only sparks conversation but also allows potential candidates to schedule a 10-minute call directly. This approach stands out in a highly competitive market where candidates are constantly approached by recruiters.
Results
After two years (January 2023 to January 2025) of using this interactive story, FTE is thrilled with the outcomes. The story was particularly effective with latent potential candidates. An impressive 26.5% of those who received the LinkedIn message responded positively, and 42 directly scheduled a call. Of those who first encountered FTE through the story, 19 consultants were hired, contributing to a workforce growth from 45 to 65 employees during this period.
Story framework
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