FTE is a small consultancy firm based in the heart of the Netherlands, and its strong culture and welcoming clubhouse are key selling points for attracting top talent. To help recruiters highlight this USP, they created an interactive story ending with a clear CTA to schedule a short phone call. The result? 19 new hires, representing 30% of their workforce.
Main goal: Conversion 
Secondary goal: Engagement

Challenge

How do you show the number one reason why latent workers should choose to work for you, and get them to schedule a quick phone call? One of the reasons people love working for FTE is their unique culture. As a consultancy firm with employees embedded in other organisations, FTE still fosters a strong and supportive team bond. However, the challenge was to effectively showcase their culture's unique selling points during the recruitment process.

Solution

They created an interactive story set in their clubhouse, located in the heart of the country, highlighting the importance of teamwork, collective growth, and collaborative learning. This engaging narrative not only sparks conversation but also allows potential candidates to schedule a 10-minute call directly. This approach stands out in a highly competitive market where candidates are constantly approached by recruiters.

Implementation

The story was integrated into FTE’s website (homepage and recruitment page), presentations, and most successfully, in LinkedIn direct messages sent by their recruiters to make a strong first impression.

Results

After two years (January 2023 to January 2025) of using this interactive story, FTE is thrilled with the outcomes. The story was particularly effective with latent potential candidates. An impressive 26.5% of those who received the LinkedIn message responded positively, and 42 directly scheduled a call. Of those who first encountered FTE through the story, 19 consultants were hired, contributing to a workforce growth from 45 to 65 employees during this period.

Review

Vivian (managing director): "For us, Intractive was a very logical addition to our rebranding strategy. The missing piece, really. We have seen great succes with rewriting our job postings and adding the interactive story to this as well. The combination of better copywriting, titles and the story has led to people recognizing themselves in the job description. More specifically, we just hired our very first employee that has seen the entire interactive story, scheduled a call via de integrated Calendly link. So that is a very cool outcome."

‍AR postcard

An integral part of FTE’s implementation strategy is a custom AR postcard featuring the presenter of the story. Upon scanning the QR code on the postcard, presenter Jelmer comes to live to welcome users to the story. The AR feature has been a great success at several fairs.