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Introducing the ASML campus through interactive storytelling 

As a company, ASML required little to no introduction. But what ASML has to offer its employees, Life at ASML, in their own words, is not as well known and very important for their employer branding. Seeking to attract a diverse international workforce, the microchip leader turned to Intractive to share their unique company with the world in a new and innovative way. The result? An interactive story that reached over 200,000 sessions in just six months, proving to be a major hit.

99%
Engagement rate

Story framework