Are you the proud owner of your very first Int(e)ractive story? Or, are you contemplating creating one but wondering how it will fit into your strategy? Then you’re in the right place. In this blog you’ll find inspiration on all the ways you can implement your interactive story and achieve maximum success.
Bad implementation is like planting seeds without watering them.
In other words: you can create the most beautiful, creative, innovative, fantastic interactive story. But if you don’t have a plan of getting it out there, you may as well have put in zero effort. No one will see it. So, we’re here to help you out.
What’s in this blog?
- Inspiration: implementing for online and offline publication.
- How and where to use QR-codes and links.
- Call to action: getting people to view your story.
Getting your interactive story out there
Interactive stories can be accessed via a link or a QR code. Essentially, this is the same thing. However, which one you should use completely depends on the communication channel. A rule of thumb is: if there is a possibility that people will access the content on their phone, use a link. In all other cases - mostly offline communication - use a QR code.
Activating your audience with a powerful call to action
First things first: neither a link nor a QR code can reach its maximum potential without a powerful and suitable call to action. Give users a reason to click on a link or scan the QR code. “Scan this QR-code” or “click the link” simply doesn’t cut it. Think: what makes your interactive story unique? What do you offer users? Why should they scan or click?
Some inspiration to help you along:
- “Scan the QR-code and step into the world of…”
- “Click on the link and get to know [company X] in a new and exciting way. ”
- “Scan the code to play the game.”
Small difference, big impact.
6 ways of effectively publishing your interactive story online
Pretty obvious, so we’ll keep it short and sweet. There are several options for implementing the interactive story on your website. Consider the following locations:
- Home page
- ‘Werken bij’ or ‘About us’ page
- ‘Open days’ page
Regardless of what location you choose, we’ve built a beautiful website integration. A simple piece of code is all you (or your website developers) need.
> Click here to view the code.
2. Social media posts
We suggest creating custom teasers with your chosen CTA. Think: Instagram stories or a short promotional video on LinkedIn.
Include a link to your interactive story and a fitting activation: “Swipe up to start the story.” Same goes for paid campaigns.
3. LinkedIn direct messages
Big, big ‘yes’! Direct reach works like a charm. But in a saturated job market, standing out is key. Don’t bore your prospects with a copy-paste message, impress them with your interactive story.
4. Direct email
Again: direct reach. Trigger readers into clicking with a fun and custom call to action. Don’t hide your interactive story behind chunks of text or other distracting elements.
5. Email signature
Ever considered the power of the email signature? Spotlight your interactive story with every email you send by including the link in a clickable banner.
Include your brand new interactive story as a fixed part of your periodical newsletter.
6 ways of getting creative with QR codes
A QR-code is only suitable for offline (printed) communication. Never use the QR-code on its own – always accompany it with a relevant, triggering call to action.
1. Business or post cards
They may have a stuffy image, but wait until you see our business cards enriched with AR or our virtual host. We like to use a postcard format for extra impact. Or, have a little fun and assign each employee a custom business card with their own QR-code. Giving you the opportunity to track sales success.
A common staple at job and education fairs and other events. Also a great way to unlock the power of AR and wow the people that matter.
Perfect for events and very suitable in combination with AR, as an addition to flyers.
4. Corporate or promotional gift
Set yourself apart from the masses and include a QR code to your interactive story on corporate or promotional gifts. How about cupcakes or a bottle of one with your very own QR code?
5. Merchandise (t-shirts, hats, goodiebags)
How awesome: merchandise with a QR code that leads to your interactive story.
6. Paid out of home campaigns
Go big or go home. Think bus shelters, the airport terminal or on your branded delivery trucks.