All content blocks and what they can do

Everyone can become storyteller with these features.

Branch choice

Objectively one of our most valuable and popular features. Branching makes it possible to personalize your virtual story based on e.g. user preferences.  

With branching, users can explore as many of the options as they want. Or none at all.

Virtual Reality

The virtual reality block is used to upload 360° images. By doing so, users can tilt their phone and explore the image as if they were standing in the middle of it. Perfect, for instance, for virtual tours around the office, playing around with Google Earth images and creating VR Find It games.

Virtual Reality branching

Virtual reality branching combines the features of 360° images and branching. Let users explore your world and give them access to information about what they see.

Augmented Reality

The augmented reality option allows you to start an experience wit wow effect. Create AR postcards or business cards that spring to life and personalized approach for the best first impression.

Hotspot media

This content block allows you to upload a (vertical) image and make any part of it clickable. The ‘hotspot’ refers to indicating which parts of the image are clickable.

Create custom made find-it games, unleash your creativity in visual question answering or - our personal favourite - create beautiful custom branching menu’s. Like we did here.

Multiple choice

With the multiple choice block you can put users to the test by asking them a question and providing A, B, C answers.

Open question

A great way of collecting data on opinions or preferences. This content block also has a cool personalisation option: our token feature allows you to ask users for an answer that reappears later in the interactive story. For example, have users provide a nickname to personalize their experience.


A checklist is a list of which users can check off as many items as they want. Use it, for instance, to ask prospects what is important to them in a future job or check in with customers which features they like most.

Matching pairs

This feature is best compared to Duolingo’s Match Madness, where you have to match the words of two languages together. Examples are matching the name of parts of a ship with their visual representation, or matching words with their meaning.


The poll option allows you to gauge interest on a specific topic, ask for someone’s opinion, skill level, and so on.

Extensive options allow you to customize the poll poles and provide custom texts based on the given answer. Imagine implementing a mini-test to let prospective students test if they are a good match with a certain course and providing them with personalized feedback based on how they answered the poll.


This content block allows you to ask a question to which a specific answer is required. You can guide the users towards the right answer with multiple hints. Example: “How many provinces does The Netherlands have?”


A basic but very powerful feature. It can be used to textual explanations, to accompany a full screen background, to pose a question and answer it in the same screen... the possibilities are truly endless.


Allows you to pose a true or false question and… you get the gist.

Experience what others made

Package communication on Optimel products

Optimel turned to Intractive to leverage the QR code on its packaging and create a meaningful interaction with its consumers.

Read more

Life on campus of ASML

An interactive story to show national and international the beautiful campus and all the perks of being part of Netherlands biggest and most innovative tech company.

The first step in finding the right fit

Zadkine comprises nine colleges, and they've crafted an interactive story to introduce potential students to these options. This serves as the initial step in helping students explore Zadkine and kickstart their student journey effectively.

The school of your Life

This is no ordinary school; Life College is the school of your life. This story highlights the unique selling points (USPs) and the location, aiming to persuade potential students to attend an information event.

Read more

EVP of Rabobank

Retaining talent with a story about their employee value proposition and how they can grow within the company.

Read more

Don't take our word for it

Here’s what our happy customers have to say.

"Through Intractive's vision, our tour ended up being nothing like we thought it would. Thank goodness! The end result is different from our initial idea, but it matches our goals perfectly. Saying we're happy to work with Intractive would be an understatement."

Annemieke Wright

Marketing & Communication Advisor, NHL Stenden

"We had very pleasant collaboaration with Intractive to create virtual experiences that lets studentes get acquainted with the RUG. We had a hard deadline, but we made it – with top results! International students really love it."

Samantha Jansen

Student Information & Events, University of Groningen (RUG)

"It immediately became clear the team at Intractive knew what they were doing. Even the process was an interactive experience. The final product exceeds all expectations. Here's to another collaboration!"

Alex Jansen

Project Leader, ROC Midden-nederland

 "I worked with Intractive for several projects. What I really appreciate as a customer is the proactive and flexible attitude of their team. They like to think along for creative solutions that also suit our situation well. With this support, they show they're ready to go the extra mile for their customers."

Tessa Langedijk

Marketing & Communication Consultant, Hogeschool Utrecht

"At breakneck speeds, we managed to create three interactive campus tours with Intractive. They have the experience and expertise in this field, which gives us a lot of confidence. They helped us out with their creativity and really think in possibilities." 

Lisa Maier

Creative Strategist, University of Amsterdam

"We worked hard on an interactive experience for the Amsterdam Science Park. We are extremely enthusiastic about the collaboration and the result. Intractive is super professional and skilled at what they do. Their modular technology is very impressive. We love how we can update the experience whenever we want.“

Sanne van Hees

Communication Manager, Amsterdam Science Park

"We started with one interactive content experience to test if it would suit our vitality programs. The result was amazing! Currently, we have a complete platform of interactive experiences that we deploy in all our programs."

Frans van Leeuwen

Co-founder, Energy Platform

Ready to change the way you tell stories?

Become and interactive storyteller and immerse your entire audience in your world, today.

It only takes 5 minutes.

"If you want to stand out you can't afford to create boring content. "

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.