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min read

Elevating the student journey: interactive storytelling for prospective students

Published on
March 1, 2024

Roos Eversdijk

Creative Project Manager

Table of contents
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The journey from prospective student to enrolled scholar is filled with anticipation, uncertainty, and boundless possibilities. To captivate the imaginations of prospective students, schools and universities are tasked with the challenge of crafting experiences that resonate with them. Interactive storytelling is a powerful tool in achieving this goal.

Today's generation craves engagement and immersion. Interactive storytelling offers a dynamic approach to meeting these demands. Universities can create memorable experiences that guide prospective students through every step of their journey by blending narrative elements with technological innovation.

What is the student journey?

The student journey includes all aspects of a learner's educational experience, from the initial stages of exploration and decision-making to graduation and beyond. For prospective students, it starts with the search for knowledge and personal growth, as they navigate the many options available to them and embark on a quest to find the right academic path.

Greater engagement through interactive storytelling

By leveraging the power of storytelling, universities can create emotional connections with prospective students.This can inspire students to envision their own path within the university's larger story.

Interactive storytelling takes this concept further by inviting participants to engage with the narrative actively. Students are now active participants in shaping their own narratives through virtual reality simulations, interactive images, or gamified experiences. These tools allow for greater engagement and interactivity, having an effect on participant retention. In other words: it increases the chance to become top of mind with prospective students.

Personalized experiences 

One of the key benefits of interactive storytelling is its ability to tailor the experience to the individual. By collecting data on prospective students' interests, aspirations, and learning styles, universities can deliver personalized narratives that resonate on a deeper level.

Imagine a prospective student exploring a virtual campus tour that highlights areas of academic interest, extracurricular activities, and support services tailored to their needs. Through interactive decision points and branching narratives, students can explore various paths and discover the possibilities that await them at the university. All from the comfort of their own home.

Interactive storytelling on every student journey touchpoint

Intractive allows you to easily create interactive storytelling experiences for every touchpoint of the student journey. Some examples:

Exploratory stage 

Aid students in their search for the perfect fit - and leave the best first impression. Simplify the understanding of crucial steps like choosing the right study program to registering for open days. Or build a virtual tour, introducing prospective (international) students to the school, courses, classrooms and fellow students.

Open Days 

Enriching the experience of open days with a virtual or location based tour. Or provide additional course information through QR-codes at various stands or locations.

First day

Help new students find your way around the school. Answer question like how to register for courses and tests, where to find the Student Desk or where to find additional course materials.

Virtual tour or course specific story

Interactive storytelling can enhance the student journey by immersing prospective students in dynamic narratives that introduce them to the city, universities, and their offerings. Tailored interactive stories can provide engaging glimpses into specific courses and career pathways. For example, a potential art student could explore a virtual gallery featuring student artwork, interact with faculty members, and immerse themselves in the vibrant arts scene of the city where the university is based. Through these interactive experiences, prospective studentsgain insight into their chosen field of study and develop a deeper connection with the university and its surrounding community. This ultimately enhances their decision-making process and sense of belonging.

By harnessing the timeless power of storytelling and coupling it with cutting-edge technology, universities can create immersive experiences that resonate with the next generation of scholars. From personalized campus tours to , the possibilities are limitless.

Curious how Intractive can help you build these interactive narratives for your school or university? Request a demo.

Ready to change the way you tell stories?

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